👋 Hi, I’m Kit,
I’m a UX Design Leader specialising in research-led strategy and design.
With a background in neuroscience and clinical research, I bring an evidence-based mindset to user experience - blending analytical rigour with creative problem-solving to shape digital products that work for both users and businesses.
Over the past decade, I’ve led UX and design teams across agencies, startups, and national organisations, building scalable frameworks that connect insight, experimentation, and design systems. I’m passionate about helping teams uncover the “why” behind behaviour and turning that understanding into impactful, accessible, and conversion-driven design.
As UX & CRO Lead at ClickThrough Marketing, I guide multidisciplinary teams to deliver measurable improvements through Data-Led Design®, championing collaboration between research, strategy, and experimentation. I’ve also taught UX and UI Design at the University of Birmingham, mentoring designers to think critically and design with purpose.
Whether leading research sprints, mapping user journeys, or evolving design operations, I focus on clarity, empathy, and measurable impact - designing for people first, and growth as a result.
Areas of Expertise
