Curiosity Store

Creating a playful and intuitive eCommerce experience, blending discovery-driven design with seamless usability.

Problem

Curiosity Store was a brand-new eCommerce concept - an online shop designed to feel as exciting and eclectic as a physical boutique. The challenge was to craft an engaging digital experience that encouraged exploration while ensuring a seamless shopping journey.

The key UX challenge was balancing a playful, discovery-driven interface with intuitive navigation that wouldn’t overwhelm users.

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Process

As the lead UX designer, I took an experience-first approach, focusing on how users would browse and interact with the store. The aim was to build a sense of discovery while maintaining usability.

I explored various navigation models, conducted research on exploration-based eCommerce experiences, and tested early concepts to refine the overall structure.

Iterations

A core design feature that emerged was a highly visual homepage layout that showcased curated collections, encouraging users to browse in a more organic, discovery-led way. I experimented with interactions and transitions to make the experience feel dynamic while keeping performance and accessibility in mind.

The category structure was refined to ensure users could easily shift from playful browsing to focused product searching when needed.

Final Design

The final store design struck a balance between curiosity and clarity. The homepage invited users to explore, while subtle UI cues ensured a frictionless path to purchase.

A vibrant, editorial-style layout made the store feel like a curated magazine, reinforcing the brand’s personality. I collaborated with developers to ensure the experience remained smooth across all devices.

Impact

The Curiosity Store successfully launched with an engaging, UX-led design that reflected the brand’s playful ethos while providing a functional and intuitive shopping experience.

The final site encouraged exploration without compromising usability, making it easy for customers to find and purchase unique products.

CURIOSITY STORE

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ECOMMERCE

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UX & UI DESIGN

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CURIOSITY STORE • ECOMMERCE • UX & UI DESIGN •

STAR LAB

HOMECARE PROVIDER – UI REDESIGN & DESIGN SYSTEM